Watch this video from Cadillac. Note a few things (actor, white, rich guy, workaholic, typical cocky American, very unrealistic). This is not a parody video, they’re being completely serious.
Now watch Ford’s response.
I can’t explain it very well just please watch both of these videos. Ford burns Cadillac so bad, it’s so good. OK?
I love Ford, shame their E-Car looks like crap. It’s the only car in their line up which does too.
The Cadillac is $75 000 while the Ford is $25 000, both ads are marketing to totally different segments hence the difference in ads. The guy is rich because the car is expensive and the average American making $38 000 a year can’t afford the $75 000 price tag. Very realistic…