Frank are a high-end digital retouching agency with bases in both London and Stockholm. They needed an identity which embodied the retouching process and clearly communicated their offering. Frank pride themselves on providing an honest and to the point approach right down to the last pixel.

To be Frank, they make stuff look great.




Watch this video from Cadillac. Note a few things (actor, white, rich guy, workaholic, typical cocky American, very unrealistic). This is not a parody video, they’re being completely serious.

Now watch Ford’s response.

I can’t explain it very well just please watch both of these videos. Ford burns Cadillac so bad, it’s so good.  OK?

I love Ford, shame their E-Car looks like crap. It’s the only car in their line up which does too.

The Cadillac is $75 000 while the Ford is $25 000, both ads are marketing to totally different segments hence the difference in ads. The guy is rich because the car is expensive and the average American making $38 000 a year can’t afford the $75 000 price tag. Very realistic…

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